With laser focus, Lori Senecal understands the importance of timing, strategy and target audience when her team develops an award winning campaign. At Crispin, Porter & Bogusky, they use eye catching color schemes, ads that are geared towards the use of mobile phones and tablets, and they offer real world application in their advertising such as ads geared toward women and the use of women role models in their campaigns. They use humor as much as possible to create a relatable situation.
Lori Senecal is an world known female advertising industry executive with years of experience in promoting top brands such as Victoria’s Secret, Hershey, American Express, and BMW. She currently holds the position of Global CEO of Crispin Porter & Bogusky one of the top advertising agencies in New York City, as well as one that has been named the best places to work in NYC.
In partnership with the executive management team at Crispin, Porter & Bogusky she is responsible for overseeing the expansion of the company as well as management of the company’s other 9 international branch offices. As a strategist and accessible leader, she is known for driving growth and profitability with expertise in developing lead advertising campaigns for the world’s top brands such as Domino’s Pizza, Hershey, Kraft, and American Airlines. Visit Adweek to know more.
Prior to the post of Global CEO, Lori held a number of increasingly responsible roles in executive and general management such as her first role with McCann-Erickson Worldwide, Inc, as a young adult she created campaigns geared with young adults in mind, and this success as well as others sent her up the ranks of the company, finally reaching the position of CIO, and later becoming President of the parent company McCann World Group. For more details visit Crunchbase.
Likewise, she moved into another executive role with Kirshenbaum Bond Lori Senecal Partners where she later became the President and CEO. As a manager and mentor, Lori is known for her strong project management skills, and creating executive corporate strategies that has taken all of the companies that she has worked for to the top of the advertising world.