JustFab CEO Adam Goldenberg is revolutionizing how people work out with Fabletics, an online active wear shop that utilizes a membership and the customer’s personal preferences to find the best clothes at affordable prices. Both Goldenberg and his business partner Don Ressler understand that the importance of putting the customer first in the buying process is key to great success. That is just what they have done with Fabletics; through a personalized shopping experience that is tailored to the customers, they ensure that the client is satisfied with their care even without being in a physical store. Adam Goldenberg also recognizes that buyer feedback is a valuable tool to improve and refine his business, which is why Fabletics is open to communication to see how people were reacting to not just the clothes, but the prices, buying process, and the quality. With these doors open to the customer’s point of view at http://www.hudl.com/profile/4913266/adam-goldenberg, Goldenberg and Ressler know exactly what their customers want, and work to make that happen.
In 2016, Fabletics announced that their clothing line was going to be “all-inclusive”, introducing a wider arrangement of sizes to fit many different types of women. Many clothing retailers, especially brand name active wear companies, do not cater to what is typically seen as larger sizes on entrepreneur.wiki. Fabletics pounced on this notion, knowing that all women want the chance to look good and feel good about what they are doing. They will be introducing sizes up to 3X, and waist sizes 16-24W. It is a step that is bold as it is wonderful for the company. Co-founder of Fabletics Kate Hudson is ecstatic with the news on cnbc.com, hoping that the new additions will entice women from all walks of life whether they are a natural athlete, or just starting out.
Despite some criticisms, JustFab is hopeful for the future. Goldenberg and Ressler have the experience needed to ensure that the company continues to thrive as a unicorn in the realm of business. Their hiring process ensures that candidates have a passion for what they do despite their qualifications, and their focus on their top performing team members makes for guaranteed top customer service in the industry. Adam Goldenberg also knows how to read the numbers; if something goes wrong, he is notified within a few minutes, and he works to fix it as soon as possible to keep the customer experience smooth and pleasurable. With these practices in mind, JustFab is geared to do greater things; adding a men’s line, expanding their size range, and more in a few short years.