Norman Pattiz, the Executive Chairman of PodcastOne, announced the results of the network’s brand lift studies and its impacts, conducted by a leading researching group at the network called Edison Research. The research included comprehensive result studies before and after the campaigns on five major consumer brands with different products or services.
The studies conducted during the last half of 2016, and it showcased some impressive results. More than 60% of the PodcastOne listeners could identify a particular grocery brand after the campaign, which is 7% percent high from the pre-study period.
The Unaided product awareness of the listeners rose by 47% percent during the post-study period in the case of a financial services product; it is 37% up in the case of an automotive aftermarket product and 24% change for a garden and lawn product.
Considering the automobile aftermarket product, more than one-third of the listeners gave “very favorable” opinion after the campaign, an increase from the 18% during the pre-study period. Similarly, the garden and lawn product received “very likely” consideration from 22% compared to 16% in the pre-study.
The awareness regarding a particular campaign message has gone up by 60% for the automobile aftermarket product after the campaign, and a casual dining restaurant received a surge of 76% during the post-study period.
Edison Research confirmed that it conducted three studies to arrive the final result. The research firm concluded that the PodcastOne audiences are receptive to various brand messages and interested in considering the products.
Pattiz confirmed that the network’s priority is to separately verify that it provides extensive brand impact superior to traditional advertising formats. He further said that the results are proving its multi-tiered approach is effective in integrated advertising and measurement.
Norman Pattiz has more than 40 years of experience in mass media especially in radio syndication, as he founded Westwood One, currently the largest radio network in the country. Under him, Westwood One distributed, managed, or owned many radio networks and programs including NBC radio networks, CNN Radio, CBS News, NFL Football, the Mutual Broadcasting System, The Super Bowl, March Madness, NCAA Basketball, Summer and Winter Olympic Games, and various talk shows and music programs.
In 2010, Pattiz founded Courtside Entertainment Group to create and distribute quality programs. He was appointed to the Broadcasting Board of Governors twice by President Clinton and President Bush. Norman Pattiz recognized by inducting into the prestigious National Radio Hall of Fame in 2009.
Bloomberg revealed that Norman Pattiz is also the Chairman of Los Alamos and Lawrence Livermore National Security Laboratories.