José Auriemo Neto and Art of Real Estate

José Auriemo Neto is a renowned Brazilian real estate executive who serves as the chief executive officer (CEO) and chairman of JHSF Participacoes SA. His involvement in the company dates back to 1993 when he started the company’s services and further created a parking lot management system in 1997. JHSF Participacoes has been involved in the development of both residential and commercial buildings in Brazil and has extended its services to Uruguay and the United States. In 1998 José Auriemo Neto founded the shopping mall department of the company when he acquired the development rights of Shopping Santa Cruz. Neto was solely responsible for its implementation and management.

Mr. Neto has served in the capacities of a member of the board of executive officers, director and member of JHSF Participacoes before becoming the CEO and Chairman. He attended FASE for a course in business administration, as well as Fundação Armando Álvares for a semi-engineering course. Neto has been instrumental in supervising the company’s prospects in public development, hotels, and office properties. This has been recorded in various partnerships such as those with Jimmy Choo and Hermes in the Cidade Jardim shopping complex that led to these luxurious brands opening retail outlets in the complex. Also, José Auriemo Neto started a partnership with Valentino in 2012 that led to the company’s inaugural stores in Brazil.

Through his efforts, there has been a lot of mixed urban developments in Brazil such as the Bela Vista in Salvador that consists of a shopping center, housing towers, and a school. Other JHSF developments are in Sao Paulo and Ponta Negra shopping center in Manaus. One of the key properties that can boast of is the 12 million square meters luxurious residential Fazenda Boa Vista condominium. It is the most exquisite condominium in Brazil. José Auriemo Neto efforts have seen the company develop and register growth evidenced by its entry into the stock market.