With laser focus, Lori Senecal understands the importance of timing, strategy and target audience when her team develops an award winning campaign. At Crispin, Porter & Bogusky, they use eye catching color schemes, ads that are geared towards the use of mobile phones and tablets, and they offer real world application in their advertising such as ads geared toward women and the use of women role models in their campaigns. They use humor as much as possible to create a relatable situation.
Lori Senecal is an world known female advertising industry executive with years of experience in promoting top brands such as Victoria’s Secret, Hershey, American Express, and BMW. She currently holds the position of Global CEO of Crispin Porter & Bogusky one of the top advertising agencies in New York City, as well as one that has been named the best places to work in NYC.
In partnership with the executive management team at Crispin, Porter & Bogusky she is responsible for overseeing the expansion of the company as well as management of the company’s other 9 international branch offices. As a strategist and accessible leader, she is known for driving growth and profitability with expertise in developing lead advertising campaigns for the world’s top brands such as Domino’s Pizza, Hershey, Kraft, and American Airlines. Visit Adweek to know more.
Prior to the post of Global CEO, Lori held a number of increasingly responsible roles in executive and general management such as her first role with McCann-Erickson Worldwide, Inc, as a young adult she created campaigns geared with young adults in mind, and this success as well as others sent her up the ranks of the company, finally reaching the position of CIO, and later becoming President of the parent company McCann World Group. For more details visit Crunchbase.
Likewise, she moved into another executive role with Kirshenbaum Bond Lori Senecal Partners where she later became the President and CEO. As a manager and mentor, Lori is known for her strong project management skills, and creating executive corporate strategies that has taken all of the companies that she has worked for to the top of the advertising world.
People need the knowledge to lead better and successful lives according to Josh Verne. Josh Verne has been giving substantial guides on how men can get out of their comfort zone and earn that success they desire and live their coveted life. Josh believes that vision is all about seeing beyond what others can see. For one to succeed, Josh advises people to be leaders rather than bosses. For a person to be a successful manager, they have first to succeed as a leader. Josh advocates for leaders always to consider their juniors and leverage their respect to achieving group’s goals.
For one to succeed, win-win deals are the best. Win-lose situations are unethical and will result in losses in the long run. Leaders should ensure everybody, including the society as a whole, their juniors and themselves, are all benefiting from the situation. Speaking less and listening more, literary is a reliable advice for success from Josh. The power of authority, attention, and respect lies in the tactic of being more of a listener than a talker.
Making progress in all the aspects of life is a characteristic of a successful man. Money is equally as important as the family is. Striking and sustaining a healthy balance between the two and ensuring they are both growing as one progresses is crucial. A successful person’s life is passion driven, and this requires one to identify things or areas that they love engaging in. Passion is an efficient source of encouragement and focus as it is the key to a good life. According to Josh, a person who has no strong passion in what they do, the person is as good as dead. People will rise early to work, work late as well as forfeit the fun parties only for the things they love doing.
Josh Verne, in his late thirties, is a successful entrepreneur. His first venture was in the furniture business. In 2012, Josh Verne registered a well-known firm called Workpays.me together with his partner, Paul Dumas. The company strives to ensure that all of its borrowers access their desired products without extortion or high-interest rates. Workpays.me offers full flexibility as a client can pay a debt in installments.
Recently, Josh Verne founded FlockU.com, which is a mobile avenue allowing the exchange of information between college students. The platform also allows college students to learn about the fundamental realities of life first hand. FlockU.com is versatile in its coverage of students’ opinions ranging from sex to exams to sports.